The Big Box Store
April 14, 2008There is this company that runs big box store sites in Ontario called SmartCentres. They are currently planning on building a big box store plaza in downtown Toronto along the waterfront. The land is currently being used as a film studio. This past weekend there was a protest on the site to keep the movie studio and not let the big box stores into the property.
I have seen this story in a couple of different media outlets. Local area residents do not want the big box stores to go there. The local politicians are against the big box centre going into that property.
So, if everybody near the property is against the big box store, then why would a retailer open a big box store there? Because the retailer knows something that the people do not. The retailer knows that the people are spineless jellyfish who would sell out everything they believe in to save a couple bucks.
Sure, everybody would like to shop at the little corner store that specializes in customer service but guess what, fewer and fewer people are actually shopping at those little corner stores. If people kept on shopping at those little stores, they wouldn’t be closing down, would they?
And the belief that the smaller store has better service is a fallacy. You can get great service at the small store, but you can also get poor service at the small store. The same goes with the big box store. If the associate helping you with your purchase is passionate about their work, you will get great customer service. Also, that little anecdotal story we all hear about how somebody got shitty service at the big box store or the time you yourself got shitty service, sometimes, the customer is a dick and doesn’t deserve good service. But you’ve never heard that side of the story, unless you’ve worked one day of retail.
As for this specific example with the movie studio on the Toronto waterfront; if the movie studio was making money, there wouldn’t be a push by the landowners to bulldoze it. So, let’s all rush to save a failing business from being replaced by a successful business. That is the Toronto way.